Your menu board can make a big difference in a customerís first impression about your restaurant. Menu boards, like all of your restaurant signs, play an important role in establishing your brand identity and in boosting your bottom line. Simply highlighting a high-profit daily special on your menu board can drive sales and increase your take.
When it comes to restaurant signage, and menu boards in particular, todayís restaurateurs have far more options than everófrom simple menu card holders and dry erase boards to back-lit menu signs and high-tech digital models. Once youíve chosen the best style for your business, there are still more options, including a variety of sizes, frames, colors and type faces. Finding a menu board that makes the right statement about your business and that allows you to change prices and items easily is key.
Finding restaurant menu boards that fit in your budget may limit your choices. Prices can run the gamut from well under $100 for a menu card holder to thousands for an illuminated digital system.
Great menu boards can:
1. Influence dinersí decisions by promoting daily specials.
2. Lead customers to higher-priced dishes and entrees.
3. Enhance your image as a restaurant that routinely has new menu offerings.